Stories

  1. Sugar Rush

    Go on...You know you want to...get a sugar rush from Lucy Folks new collection.

    Giving up sugar is so last season.

    If you are still not convinced check out her film... http://vimeo.com/107440910

     

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  2. Briston Watches

    Tick Tock.
    Briston Watches, exclusive to The Standard Store.
    Brice Jaunet, founder of Briston watches combines traditional Swiss watchmaking techniques, with modern approaches to materials.
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  3. Dress UP

    Stephanie Downey of Dress Up, has this way with cloth. 
    It's always the pared back pieces that are the hardest to design really well.
    The label is now in its 7th year, and we are so happy to have it in The Standard Store for Summer!
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  4. A détacher

    A détacher, hails from New York City, where she has quietly garnered a cult following for her stand out collections each season.
    The kind of magical dresses that you put on for a super special occasion.
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  5. She SEES seashells on the seashore at The Standard Store!

    Lucy Folk...Eyewear!
    Girl has done it AGAIN!
    She's just created the most beautiful hand crafted sunglasses a girl could want.
    Designed in conjunction with acclaimed eyewear designer Sunshine Bertrand, the Juicy JSJ, 
    is a special collaboration with
    Read more →

  6. For the boys

    The boys YMC is pretty tasty too!
    Towelling jumpers in navy and worn-out red.
    Classic pocket tees in olives, orange, greys, navy and more.
     Even stars... 
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  7. Stars and daises

    Stars and Daisies... I think these days, they're more like a girl's best friend than diamonds...
    YMC tread this beautiful line between being workwear, tomboy and preppy. Without being any of them solely...
    Washed out stars on indigo tops, boy cut jeans, denim minis and
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  8. Chapeaux

    Études et AMI bring us The coolest hats from Paris.
    The Études Sesam Wool hat, with the perfect straight broad rim and rounded top.
    In cobalt blue to match our front door on Gertrude St, and super smart, slick black.
    And AMI has made the humble baseball cap in woollen houndstooth.  
    And oui oui, for both gents and gentlewomen.
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  9. The Standard 6: Nicola Reindorf

    Nicola Reindorf. Bit of a style maven in my eyes. She's always ahead of the pack, rocking her own look.
    She brings a bit of a London/NYC to the streets of Surry Hills... Nicola can take the most tomboy look and make it sweet/sexy...
    The lady has style in spades... Trust.
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  10. Keeping it in the family

    Dads we Love!
    Whilst on the subject of Father's Day, Urban Walkabout popped in to
    interview Orlando and take a portrait of our main man with his two main boys, Cosmo and Zephyr.
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  11. Fashion on Film at ACMI

    Ok, so this one is a little biased towards our Melbourne friends. But perhaps you are planning a trip to Melbourne in the next week?

    If so, put ACMI on your list of things to do. From 30 Aug-7 Sep they are showing 4 fashion documentaries as part of the cultural program of Melbourne Spring Fashion Week.

    From the traditions of fine tailoring to the latest runway shows in Paris.

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  12. The Standard 6 : Mr Orlando

     



    Have you ever met Orlando Reindorf? One half of the Mr and Mrs Standard team, in Sydney.
    If you have, it will make sense why our men's selection in the store is so damn good. Orlando is the buyer.
    You will also never forget him. The man dresses well.
    I think we might feature Orlando on a regular basis, seeing he is our favourite man in the business.
    Fellas, watch and learn..

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