Stories

  1. YMC: Wish You Were Here

    Post cards from YMC , wish you were here ? Nothing like a Euro summer holiday to dream about as Autumn kicks in.
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  2. London Cools From Forever Faves YMC

    Merging underground inspo with Bauhaus, post punk synth and their classic silhouette, newness from YMC means crunchy japanese denim culottes and high waisted seventies style button up skirts with signature outsize Breton stripes and unisex sweats.

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  3. New YMC


    New Season You Must Create ( YMC ) SS17
    The collection called Okoro celebrates the influence of African art and culture in Britain.
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  4. The Standard Sale

    The Standard Sale continues online and in store.
    From all your favourites:
    YMC, Sessun, Folk, Maison Kitsuné, Carven, P.A.M, Opening Ceremony, 
    Henrik Vibskov, Humanoid, Adieu, A detacher, Chinti and Parker, Studio Nicholson.
    Call one of our stores if you can't see what you were lusting after, online.
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  5. For the boys

    The boys YMC is pretty tasty too!
    Towelling jumpers in navy and worn-out red.
    Classic pocket tees in olives, orange, greys, navy and more.
     Even stars... 
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  6. Stars and daises

    Stars and Daisies... I think these days, they're more like a girl's best friend than diamonds...
    YMC tread this beautiful line between being workwear, tomboy and preppy. Without being any of them solely...
    Washed out stars on indigo tops, boy cut jeans, denim minis and
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  7. The Standard 6: Nicola Reindorf

    Nicola Reindorf. Bit of a style maven in my eyes. She's always ahead of the pack, rocking her own look.
    She brings a bit of a London/NYC to the streets of Surry Hills... Nicola can take the most tomboy look and make it sweet/sexy...
    The lady has style in spades... Trust.
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  8. Keeping it in the family

    Dads we Love!
    Whilst on the subject of Father's Day, Urban Walkabout popped in to
    interview Orlando and take a portrait of our main man with his two main boys, Cosmo and Zephyr.
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  9. Bat for Lashes X YMC

    It’s like something that should be scratched into a tree or scrawled onto sandy beaches somewhere along Big Sur.

    Natasha Khan loves YMC. 
    YMC loves Natasha Khan. 
    A mutual love led to
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