About Us

   We've travelled the globe to end up back where it all began. Two stores, two cities, two off-beat high streets. Two stores smothered in heritage, shops with a hat-ful of history.


Now filled with glories and stories of our worldwide trips; plucked from the rails of Paris’s hippest ateliers and New York’s undiscovered warehouses, London’s most tucked away workshops. These are labels picked with love... Stand apart from the mass, get local with us instead.


Established in 2011 by Sydney based husband and wife team Nicola and Orlando Reindorf, The Standard Store is their vision for bricks and mortar fashion retail. With its unique mix of handpicked labels from Europe, Scandinavia and the US.


The Standard Store in Surry Hills, and Melbourne’s Fitzroy feature a tightly curated selection of sought-after labels, accessories and lifestyle must-haves. Each store is edited to reflect the style fingerprint of their individual districts.