Stories

  1. The Standard Sale

    The Standard Sale continues online and in store.
    From all your favourites:
    YMC, Sessun, Folk, Maison Kitsuné, Carven, P.A.M, Opening Ceremony, 
    Henrik Vibskov, Humanoid, Adieu, A detacher, Chinti and Parker, Studio Nicholson.
    Call one of our stores if you can't see what you were lusting after, online.
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  2. Chinti and Parker

    Chinti and Parker have done it again.
    Best dresses in silks and cotton poplin.
    Organic cotton long sleeve tees, light as air.
    And cashmere as light as clouds.
    Textile heaven on earth.
    Click below to see more pictures
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  3. OVERSIZE

    The coolest.
    Always.
    From London.
    Studio Nicholson does oversize shapes and gingham this season.
    And they do it to perfection.
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  4. OPENING CEREMONY

    Opening Ceremony!
    Swim!
    Petals + Palms = Paradise.
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  5. Sessun swooning

    Sessun's new collection has us wishing we were
    wearing these outfits, at the Rose Bakery in Paris,
    drinking rosé and eating cake.
    Très mignon!
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  6. Lady Folk

    Oh Folk.
    With your lady like cuts, but your boyish charm.
    We love you for your cool elegance and for your really really excellent shoes.
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  7. Dress UP

    Stephanie Downey of Dress Up, has this way with cloth. 
    It's always the pared back pieces that are the hardest to design really well.
    The label is now in its 7th year, and we are so happy to have it in The Standard Store for Summer!
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  8. Stars and daises

    Stars and Daisies... I think these days, they're more like a girl's best friend than diamonds...
    YMC tread this beautiful line between being workwear, tomboy and preppy. Without being any of them solely...
    Washed out stars on indigo tops, boy cut jeans, denim minis and
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  9. Chinti and Parker. Hearts and Stars.

    Organic cotton as light as marshmallows. 

    Bunny-soft cashmere in sherbet brights.

    This is the stuff that

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