Stories

  1. The Standard Sale

    The Standard Sale continues online and in store.
    From all your favourites:
    YMC, Sessun, Folk, Maison Kitsuné, Carven, P.A.M, Opening Ceremony, 
    Henrik Vibskov, Humanoid, Adieu, A detacher, Chinti and Parker, Studio Nicholson.
    Call one of our stores if you can't see what you were lusting after, online.
    Read more →

  2. Winter Folk

    In a beautiful assortment of blues,
    the latest collection of Women's Folk is here in time for the ultimate season of layering.
    Slim cut overcoats in check and classic navy.
    Cotton crew jumpers and simple, chic dresses.
    The kind we have come to expect and love from Folk.
    And their Isa sneaker is back in classic navy and silver. Sports luxe!
    Click below for more photos.
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  3. Lady Folk. Man Folk. Good Folk.

    Wide leg trousers and lightweight knits for the ladies.

    And for the lads, fine shirting, knits, and cool cuts.

    Not to be confused with cold cuts.

    Folk, from London. Fresh off the plane.

     

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  4. The Standard 6: Brielle Flynn

    Brielle is the gorgeous red haired beauty from our Crown Street, Surry Hills store.
    Only Brielle can manage to have her favourite things be a sweet summer dress and a hip flask that says Sweet Tits.
    And that's why we love her.
    This is her Standard 6...
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  5. Lady Folk

    Oh Folk.
    With your lady like cuts, but your boyish charm.
    We love you for your cool elegance and for your really really excellent shoes.
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  6. She SEES seashells on the seashore at The Standard Store!

    Lucy Folk...Eyewear!
    Girl has done it AGAIN!
    She's just created the most beautiful hand crafted sunglasses a girl could want.
    Designed in conjunction with acclaimed eyewear designer Sunshine Bertrand, the Juicy JSJ, 
    is a special collaboration with
    Read more →

  7. The Standard 6

     

     

    We unpack so much GOLD each week, but we never want to overload your eyes, and we want to save some magic for when you walk into our stores.

    So we thought we would create The Standard 6 each week.Starting with me ( Jen ,from our Gertrude Street store in Melbourne )

    Choosing our 6 most loved pieces.

    Next week will be Orlando's turn because we all want to know what his elite sartorial choices would be….

    And keep an eye on the blog for some guest appearances by stylish locals!

    Ok , Lets begin...

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  8. FOLK

    We really love Folk.
    They've been firm favourites since day dot, for their understated detailing, and great cuts. 
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