Stories

  1. Dress UP

    Stephanie Downey of Dress Up, has this way with cloth. 
    It's always the pared back pieces that are the hardest to design really well.
    The label is now in its 7th year, and we are so happy to have it in The Standard Store for Summer!
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  2. For the boys

    The boys YMC is pretty tasty too!
    Towelling jumpers in navy and worn-out red.
    Classic pocket tees in olives, orange, greys, navy and more.
     Even stars... 
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  3. Stars and daises

    Stars and Daisies... I think these days, they're more like a girl's best friend than diamonds...
    YMC tread this beautiful line between being workwear, tomboy and preppy. Without being any of them solely...
    Washed out stars on indigo tops, boy cut jeans, denim minis and
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  4. The Standard 6: Nicola Reindorf

    Nicola Reindorf. Bit of a style maven in my eyes. She's always ahead of the pack, rocking her own look.
    She brings a bit of a London/NYC to the streets of Surry Hills... Nicola can take the most tomboy look and make it sweet/sexy...
    The lady has style in spades... Trust.
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  5. Maison Kitsuné

    Maison Kitsuné. 

    New FW14 season is perfectly playful as always.

    At the helm of Maison Kitsuné, are Gildas Loaec and Masaya Kuroki.Loaec, previously the manager and artistic director of Daft Punk, and

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  6. Bat for Lashes X YMC

    It’s like something that should be scratched into a tree or scrawled onto sandy beaches somewhere along Big Sur.

    Natasha Khan loves YMC. 
    YMC loves Natasha Khan. 
    A mutual love led to
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  7. Hello Melbourne

    Two years in discussion, over a year of searching, multiple flights to Victoria (thank goodness for air miles! ), pounding the streets of Melbourne, near misses and gazumping ( which ended up being a blessing in disguise ! )

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  8. Lucy Folk. DIP in!

    DIP is here. And my goodness, pass me a BIG bowl of it!

    Lucy Folk, palette master, is the definition of

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  9. HENTSCH MAN

    The Hentsch man. He's so damn cool. 

    We wanna go on a road trip through the 

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  10. Adieu Paris

    Adieu shoes from Paris.

    Made with Love, by lovers, Benjamin and Isabelle.

    And because 'a little bit of love goes along way' around here, starting

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  11. The Cloud Commission vs The Standard Store

    Our Second birthday was celebrated a couple of weeks ago, there were balloons and icey poles, as one would expect from a toddlers party. There was also a very random art window installation

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