Orlando has been championing his camo look for some time now. We have seen a lot of fellows in heritage plaid and floral,but its time to mix it up a bit, stop being being pansies boys and get rough and ready cos it’s a jungle out there...

Our friend Lester popped by on Saturday and took some shots of the store. He really captured the vibe I think...

We love Folk here at the Standard Store, and it seems Sydney-siders love Folk too.Folk is not a brand inspired by vintage clothing or a particular muse...

Its organized chaos here...

We have lots of boxes piling up in our store and I can’t wait to open the boxes from Dutch label Humanoid...

Ok so last post was buffed boys in board shorts and today we are going for something a little more appropriate for this rainy Friday, umbrellas...

Our fantastic friends from Deuce design created The Standard store identity, from our beautiful gold window sign , to our swing tags , bags , website …they did it all.

We can’t wait for summer , surely it is just around the corner....

We all love a bit of art, a bit of something nice that catches our eye. We have a wonderful double fronted window at the standard store and we have decided to dedicate one of those windows to a bit of art…

Beautiful French label Sessun will be stocked in Australia exclusively at The Standard store. The label epitomizes the easy going , chic and quirky cool style of the French fashion scene. Sitting alongside brands such as APC and Isabel Marant , Sessun is our favorite girly brand of the moment.

Orlando has just got back from London , and secured Trickers for The Standard Store, established in 1829 by Joseph Tricker a master shoemaker, 5 generations later his family continue to apply the same traditional crafts and skills in their production...