Its organized chaos here...

We have lots of boxes piling up in our store and I can’t wait to open the boxes from Dutch label Humanoid...

Ok so last post was buffed boys in board shorts and today we are going for something a little more appropriate for this rainy Friday, umbrellas...

Our fantastic friends from Deuce design created The Standard store identity, from our beautiful gold window sign , to our swing tags , bags , website …they did it all.

We can’t wait for summer , surely it is just around the corner....

We all love a bit of art, a bit of something nice that catches our eye. We have a wonderful double fronted window at the standard store and we have decided to dedicate one of those windows to a bit of art…

Beautiful French label Sessun will be stocked in Australia exclusively at The Standard store. The label epitomizes the easy going , chic and quirky cool style of the French fashion scene. Sitting alongside brands such as APC and Isabel Marant , Sessun is our favorite girly brand of the moment.

Orlando has just got back from London , and secured Trickers for The Standard Store, established in 1829 by Joseph Tricker a master shoemaker, 5 generations later his family continue to apply the same traditional crafts and skills in their production...

Everyone needs a good hat , and we love the witty and innovative styles of this London label...

We’re getting closer to opening the door. The architects and builders are putting the finishes touches to the metal-pressed ceiling, the glazier is attending to the brass featured front windows and the boxes are arriving by the boat-load....