Think old english cricket grounds. Sports bars serving Pimms in the summertime. Sweaters around the shoulders. Jackets worn with shorts. This season YMC uses an old sportswear palette of navy, burgundy, khaki, and chartreuse. Jolly good.

We love Denim Demon because they are passionate about their sami culture and heritage , and they are not in the jeans business to make a fast buck. And we quote : ” in order to do something genuine and sincere it has to come from the heart...

This one comes courtesy of the Sessun store in France . Le look de la semaine. Oh the french are so good at effortless style...

And then put new ones on. Dan Lywood. He’s the man responsible for the soundtrack when you walk in to the shop.

Boys, you’re in for a treat. Folk has arrived. Fine shirting in lightweight cotton with discreet detailing. And superfine cotton knits with block coloured cuffs. It’s as simple and effortless as that.

Flipping through the latest issue of Collect magazine today , I had to share this page with you. Support your local store !

Have you seen our windows lately? We are spellbound! Created by the wonder team that are Noren Yensen, their indigo lion waits for the most deserving of onlookers and wiggles her dance of good fortune and prosperity leaving the lucky …

I don’t know how they do it, but they make cotton feel entirely different… more like air. The Dutch designers have been creating Humanoid for 30 years. Expert cuts and shapes, twisted seams and colours that run together like sludgy …

We get excited when we see parcels arriving from Sweden. And this week Minimarket has turned the shop into a palette of peach and mint sorbet. Beautiful muted patterns and soft slouchy shapes. And the shoes!

Have you picked up a copy of Collect yet? The sunny cover on Issue 6 has us running to the freezer hoping to find frozen orange juice in tupperware ice block moulds. Check out this video about Josh and Adam’s wishes for the magazine. We have ordered a new batch so pop in towards the end of the week.

MAISON KITSUNE Compilation 10. dance dance party party.

When we do something, we do it with gusto. And our sale is no different...