Royalties is a brand that effortlessly balances heritage and innovation. Drawing inspiration from Ivy League prep, Gatsby-esque elegance, and timeless British charm, they bring a bold French twist to a modern essential: socks.

The Standard Store is made up of carefully curated brands that embody our ethos of buy once, buy forever. Matteau was a no-brainer for us in this regard!

You can always rely on Henrik Vibskov to be one of the most exciting drops of the season. Always something special, always something unexpected.

What was once designed as an undergarment has transformed into one of the most iconic items in all of our wardrobes - the humble t-shirt.

French brand Drôle de Monsieur are a favourite amongst staff and customers alike here at The Standard Store. Founded in 2014 they create fun, wearable, and cool pieces every season without fail.

The button up shirt is a staple in almost all of our wardrobes - no matter who you are and how you identify, it's a mainstay of our lives year round.

Who doesn't deserve a treat more than our mums! If you're wondering what to buy the mother in your life this year, look no further - we have the perfect gift guide for you. 

Looking for your perfect denim jean? Look no further! Our favourite denim label B Sides is the place to go for unique and sustainable denim. 

For Spring/Summer 2025, KESTIN introduces a fresh, relaxed collection grounded in the natural beauty of the Scottish Highlands. 

We're so excited to be stocking a new YMC x Cubitts design: the Akira, alongside previous favourite styles - the Killy and Tomba.

We’re so excited to share the the arrival of YMC Spring/Summer 2025 at The Standard Store! This season marks an exciting new chapter for YMC, as it’s the first collection under the direction of Sage Toda-Nation.

The Keen x Études collaboration reimagines the iconic Keen Newport sandal with a signature Études twist. The sandal features Études’ signature É mo...