Effortlessly cool, unmistakably European, Bellerose has arrived at The Standard Store with a fresh collection that captures everything we love about the brands timeless style.

Founded in Belgium in 1989, Bellerose is known for its relaxed silhouettes and lived-in sophistication that feels instantly wearable. The new collection continues this legacy with a palette of neutrals, washed colour, and prints that feel like the summer sun is shining on us. 

Between oversized shirts and utility-inspired leopard print jackets, every piece is designed with balance in mind: masculine meets feminine, structure meets fluidity, and classic meets contemporary. Bellerose makes dressing for the everyday that little bit easier, offering a subtle kind of style that doesn’t try too hard - and never needs to.

Take a look at the new collection online or in-store now.