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A CURATED MIX OF INTERNATIONAL BRANDS

YMC

Inspired by the influence of traditional workwear and military uniforms, YMC is a brand anchored in understated, functional garments, designed to stand the test of time.

New Arrivals

OUR STORES

Our two beautiful stores combine a sense of place with our signature vision for fashion and lifestyle, and an unshakable legacy to keep it local— Nicola and Orlando Reindorf

STAND APART, GET LOCAL

That's what we do, how we live, how we do business. After 20 years in the fashion industry, we know these are our rules for survival.

We wander the world to source labels that you won't find elsewhere and tickle our aesthetic sensibilities. Expect colour, texture, pattern, great design, signature pops of our favourite Yves Klein blue, and always a bit of sparkle. We're forever inspired by travel.

The timeless allure of the big city lights, the music, the culture, the drinks, the eclectic locals. We bring back that bit of special-something to Australia. The immaculate denim from Japan, the street-cool minimalism of New York City brands, the Londoners' thrown-together nonchalance, and the understated, timeless appeal of Parisian style...  

— Nicola and Orlando Reindorf

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CURATED BRAND MIX

Globally sourced, exclusive labels.