Stylist-turned-designer, Ulrika Lundgren, founded her successful fashion label Rika in 2005. It started with a handmade leather bag with stars, which is now a classic.

Inspired by Scandinavian design, just like the Swedish Ulrika herself, she has worked as a fashion and interiors stylist for prestigious magazines such as Casa Vogue and ELLE Decoration. She also won awards such as; The Golden Button 2014, for Best Designer, Elle award for Best Accessory Brand and Prize of Honour Award.