Ivy Ellis was born out of Covid lockdown in 2020, and inspired from knowledge and love of vintage sportswear and The Ivy League. Growing up in the 80’s, with a love of American Sportwear, Varsity fonts and colourways from the 'Big Four’, all helped create these timeless, preppy designs. Design, production and manufacturing is based in the UK, and sales support and give back to UK CALM (Campaign Against Living Miserably) - a charity that campaign tirelessly for the prevention against suicide and creates awareness about mental health.