We’re so excited to share the the arrival of YMC Spring/Summer 2025 at The Standard Store!

This season marks an exciting new chapter for YMC, as it’s the first collection under the direction of Sage Toda-Nation, who stepped into the role of creative director following the sad passing of co-founder Fraser Moss in 2023. Sage is the second ever creative director at YMC - making this collection especially meaningful.

For SS25, Sage has drawn from YMC’s extensive heritage by delving into the label’s 28-year archive, rediscovering original designs and unique details, all whilst maintaining distinctive spirit that defines YMC. Sage's deep dive into the archive and subsequent exploration has laid the foundation for a renewed creative direction that both honours the past and looks toward the future. It’s a celebration of timeless design, reinterpreted for today.

We’re incredibly proud to share this landmark collection with all of you - as always, there's both menswear and a womenswear, so come explore in-store or online!

To get inspired, have a look at how Mana from our Melbourne store styles his picks from the new collection (including a the forever favourite - the Deadbeat trouser, alongside the Grenson x YMC Oxford Shoe,  Studio Sweat and Wray Shirt).