Born from the admiration for iconic graphics, originating from cult films, music and popular culture. We welcome Lucky Seven to The Standard Store who create unique patches for classic cap silhouettes using subtle film references and licenced music iconography, worn by the likes of Idris Elba, Tom Hardy, Cara Delevigne, David Gandy + more. 

lucky 7

Some of the brands most iconic collaborations have included the legendary David Bowie, Pink Floyd and fan favourites Marvel and Star Wars with many more in the pipeline.

lucky seven

Exclusively designed in-house, their embroidered patches are manufactured using advanced software and state-of-the-art machinery capable of the highest stitch count quality.

Their patches are all produced in the USA by a fifth-generation family-run business that has been developing custom embroidery since 1885. The quality is unrivalled and continues to impress with every patch they produce.

Explore Lucky Seven Here.

lucky seven