We’re excited to welcome La Nouvelle to The Standard Store. A French label celebrated for its sustainable design and effortless femininity. Founded in Marseille, La Nouvelle creates lingerie and swimwear that balance comfort and confidence without sacrificing cool designs.

From delicate bralettes and seamless briefs to sparkly swimsuits and bikinis, each piece is thoughtfully designed to move with you and celebrate natural form. Crafted from soft fabrics, La Nouvelle redefines everyday essentials with a distinctly French sensibility: refined and quietly empowering.

Whether you’re dressing for the day or the beach, La Nouvelle brings comfort and style together in perfect harmony. Discover the full collection of lingerie and swim in-store or online now.