ANNI LU was founded in 2013 by Helle Vestergaard Poulsen, former creative director for a number of Danish fashion magazines.

Delicate jewellery made by hand, with signature pieces including tropical styles, good luck charms,  ancient coins and a bold use of colour. 

Featuring 14-karat solid gold and 18-karat gold plated sterling silver, sparkling crystals, seed beads and semi-precious stones.

ANNI LU is worn by many celebrities, royalties, fashion personalities, passionate fans and collectors and we're excited to introduce it to you!