ADIEU - The Standard Store



Isabelle Guédon and Benjamin Caron have known each other since their adolescence, when Benjamin

was already drawing shoes.

Benjamin has always observed and worn shoes of the english working class, made famous from

the teddy boys to the most significant of the punk-rock scene of the 70s and 80s figures

like John Lydon, Joe Strummer or Alan Vega among others.

In the late 90’s, after learning of handshoemaking, he created his first collection of brothel

handmade creepers shoes, sold exclusively at "Absynthe" in Paris. He then created a

special collection for Dunhill concept store "Rue de la Paix."

Isabelle worked in various Fashion Houses. Mainly being the right arm of Alber Elbaz at Guy

Laroche and then at Yves Saint Laurent. She also spent time as a director of The Textile

Design department at the High School of Decorative Arts of Paris.

She brings the “parisian girl” spirit to the duo.


The original idea was to start with the shoes we wore as teenagers. We wanted to give them a

real nobility, focusing on minimalist design and quality : to make beautiful shoes on the

basis of a simple and popular philosophy.

Raymond Radiguet’s sentence extracted from “Devil in the Flesh”, "Purpose is nothing less

like the things themselves that what is very close" illustrates this.

The aim was to develop well designed shoes, well thought out, comfortable with a broad offering

of leathers.

In 2012, true to their style, melting precious “elegant” and bad boy, they launched this

shoe line romantically called ADIEU ...







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