Because their details are often in the selvedge, just seen by the wearer. Like a little secret just for you… Because of their restrained use of velvet piping. Because the guys that come in to tell me about why they love the ymc plain pocket tee’s are all equally enthusiastic. From the collar that keeps it’s shape, the cut, the colours, to the way they wash. It seems that all the well dressed English men have known these secrets for a while. Because they love camo as much as we do. And because they’re nice.