…of good design , courtesy of Deieter Rams: Good design is innovative. Good design makes a product useful.Good design is aesthetic.Good design makes a product understandable.Good design is unobtrusive.Good design is honest.Good design is long-lasting.Good design is thorough down to the last detail.Good design is environmentally friendly.Good design is as little design as possible. These Braun watches designed by Dieter Rams have been reissued, with high -quality quartz movements and 50m water resistance- nuff said!