AMI means friend , it also is the initials of Parisien designer Alexandre Mattiusi , who has a pretty impressive design background having worked for both Dior and Givenchy. HIs own label , established in 2011 is a collection of easy pieces that don't try too hard , with an emphasis on quality ( one of our favourite words at The Standard Store ) and a healthy dose of French chic.

Every piece is made with love in Europe , and it even says so on the care label. 

If you happen to be going to Paris be sure to check out their flagship stores, but in the meantime pop into our Sydney and Melbourne stores for your Frenchy fix!