Zakee Shariff - The Standard Store

Zakee Shariff

We spoke to our magical friend and founder of Zakee Shariff last week to talk about her life as a Londoner and personal style. 

Let’s get the main ones out of the way...

Who are you, where do you live and what do you do?

My Name is Zakee Shariff, I live in NW London and Im an artist, transformational coach and designer.


What makes a Londoner?

Being able to stand your ground when your senses are on overload. 


What is the favorite thing in your wardrobe right now? 

ALWAYS anything in denim! And my ZS LOVE t’s.


Are you a morning person or a night owl? 



What advice would you give your 16 year old self?  

Go easy into life don’t worry about pleasing anyone else except yourself first and love your self more. 


Name your style muse

Frida Khalo meets Lauren Hutton.


Before I die, I’ll buy....   nothing I would prefer to have less.


Where’s a favorite place you’ve travelled recently and why?

Stockholm, Sweden the Archipelagos. Im a big water lover. 


How do you approach fashion and getting dressed?

Always how I feel that day how my body feels. Always street but chic.


Sneaker, runner or trainer? 

Sneaker (I was raised by an American step father)


What or where would be your last meal on earth?

Anywhere as long as it is with my daughter.


What’s your poison?  

Pure Jamaican high grade every now and then ☺


Locals Only -Tell me something about your hometown that I wouldn’t read about in the guidebooks (Secret spot that only a local would know about)

You find magic in all sorts of places in London if you are open to it.

Shop Zakee's collection!

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