Stories

  1. YMC: Wish You Were Here

    Post cards from YMC , wish you were here ? Nothing like a Euro summer holiday to dream about as Autumn kicks in.
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  2. London Cools From Forever Faves YMC

    Merging underground inspo with Bauhaus, post punk synth and their classic silhouette, newness from YMC means crunchy japanese denim culottes and high waisted seventies style button up skirts with signature outsize Breton stripes and unisex sweats.

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  3. For the boys

    The boys YMC is pretty tasty too!
    Towelling jumpers in navy and worn-out red.
    Classic pocket tees in olives, orange, greys, navy and more.
     Even stars... 
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  4. Stars and daises

    Stars and Daisies... I think these days, they're more like a girl's best friend than diamonds...
    YMC tread this beautiful line between being workwear, tomboy and preppy. Without being any of them solely...
    Washed out stars on indigo tops, boy cut jeans, denim minis and
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  5. Bat for Lashes X YMC

    It’s like something that should be scratched into a tree or scrawled onto sandy beaches somewhere along Big Sur.

    Natasha Khan loves YMC. 
    YMC loves Natasha Khan. 
    A mutual love led to
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